It sounds like the beginning of joke: what do you get when you bring together a tech entrepreneur, a musician, an author and a concert promoter? In this case you get Creating Equilibrium: a three-day innovation forum which the founders call an insight incubator disguised as a conference, concert, and immersive festival.

The four founders have a background as eclectic as the event itself. Antony Randall has been an entertainment industry production executive for over 30 years, working alongside names such as Jay-Z, Lady Gaga, U2 and more. Gabrielle Hull is a cofounder of Acorn Computer along with other entrepreneurial pursuits. Matt Reardon is a former professional musician and professional skier. And Steven Kotler is a New York Times bestselling author, an award-winning journalist and the cofounder/director of research for the Flow Genome Project.